So, what have we been working on? We believe xander.io is an accelerant. It will give content creators a way to get better. To know in what direction better is. But how do we know that it works? HomeFish We are working hard on a case study for xander.io using another site we created nearly [...]
Refining your messaging, part 2 Part one of refining your messaging focused on the message. This article, we are going to focus on the way the message is delivered. Business One way to get customers interested in your product is to be visually appealing. Here’s the evolution of xander.io since last time. Before This isn’t [...]
Hi everyone, we’ve been deep diving into messaging and engineering these past few weeks. To make xander great, it needs to start with a solid foundation. The foundation on both the business direction and engineering portions of the project are equally important – you cannot have a software product without code and you cannot have [...]
Where We Were Last week – week 0, we entered open beta for xander.io – our website evolving multivariate tool. Our goal was to get back to the nearly 100 waiting list signups. What We Did This Week This week we invited the email list to try us out, gathered a bunch of feedback, fixed [...]
======☆ Map/Reduce, when first encountering it, sounds scary. It’s known to be one of the most powerful tools for organizations like Google and Amazon, but it seems strange for those used to SQL. Much like functional programming, it’s outward simplicitly masks it’s depth – often leading to very dense code. Learning Map/Reduce This article will [...]
Where we are We’re currently actively getting the first 10 users for xander.io – an automated multivariate testing framework. What we’ve tried so far We released an alpha version on the first week of December. This was our initial MVP. It included a github project and a signup waiting list. We received about 1000 views [...]
I think people believe that coming up with ideas for startups is very hard– that it must be very hard– and so they don’t try do to it. They assume ideas are like miracles: they either pop into your head or they don’t. Paul Graham ideas Dreaming up a startup involves bouncing between extreme focus [...]
A real time tutorial on how to get your first ten customers. Over the next 40 weeks we will be writing an article a week – these articles will revolve around everything from release planning to software development technologies. The goal is to provide a complete walkthrough (albeit a long one) of the trials and [...]